Written by David Tye. Mocean is a multi-award winning employee engagement and internal comms agency based in Bristol & London
As specialists in employee engagement and employee engagement events, we understand the power and energy of live events but the current reality is that for now, they are off the table. But life has to go on and when it became clear that for most people business gatherings would be reduced to a grid of boxes on a Teams or Zoom screen, we realised that some interactions needed to transcend the virtual meeting format and deliver something better, more significant. The digital version of a live event if you like.
So we came up with Live Studio.
Live Studio is a hybrid bundle of technology, employee engagement know-how and powerful creative execution that can deliver a range of interactions. From product launches to a complete digital conference Live Studio can deliver the punch of a live event without the need to put your delegates or customers at risk by bringing them all together in one place.
How does it work?
Mocean: Live Studiois a portable broadcast studio enabling you to stage your event as you would any live conference. You get the professional production values of a conference with quality lighting, sound, animation, film, and slide packs. Think of it as a cross between a live conference and a TV studio - all being broadcast direct to your audience and facilitated by a professional host. Presenters and guest speakers come to the studio and present as they would at any live event - under covid controlled conditions, of course. This is broadcast live via your preferred platform where the delegates can dial in from anywhere in the world. These ‘as live’ shows allow delegates to have a worthwhile and memorable experience without putting them at risk with no loss of interaction with their colleagues.
So, we’ve got the technical capability to deliver a virtual event. Job done, right? In fact wrong. That’s just part of the story. It’s like having a well equipped recording studio with no musicians. Getting the content right is essential. Mocean are a creative agency with extensive experience in developing effective employment engagement strategies and delivering cracking creative communications for the likes of Microsoft, Babcock International and BT. For all these clients we’ve combined our experience and technical capability to deliver effective events throughout the pandemic and even during lockdown. With brilliant results.
And Live Studio is not just about offering a solution for the pandemic. There are some clear advantages that Live Studio has over the traditional live event.
Cheaper - No more hiring of expensive venues. No accommodation and catering costs. No travel costs.
More inclusive - No limits to the numbers who can take part so more people in your organisation might be included. Also easier for overseas delegates to take part.
Better for the environment without all the travel normally incurred..
So, Live Studio is for life, not just for Covid. Either on it’s own or alongside live events It can add frequency, inclusivity and a richness to your comms strategy and could make your comms budget go a lot further in the process.
Call us to find out more. Mocean. Making Waves since 2014.