Helping students gain experience in our industry

Written by Darcy

Mocean is a multi-award winning employee engagement and internal comms agency based in Bristol & London

Last week we welcomed Darcy to Mocean HQ to learn about all things marketing, events and internal comms. Here’s what she had to say about her experience… 
​
Introduce yourself…
I’m currently a second year psychology student at University of the West of England (UWE). One of my modules this year is about careers and self development and requires work-based learning in an industry you’d like to go into. I’m interested in marketing as a future career because it’s creative and heavily linked to understanding people - my favourite thing about psychology! Mocean welcomed me a couple of years ago to help with a few team building events and I knew they’d be the best people to talk to about marketing, employee engagement and  internal communications.

What have you learned about Mocean this week? 
I have learned so much about Mocean this week - the importance of workplace culture and engagement and how they directly affect productivity. I’ve gained insight into the variety of employee engagement programmes they run including hybrid / live events, conferences, storytelling and shared experiences. I’ve also learned a lot about their company values, including their ‘Plan-It First’ policy. This helps to minimise their contribution to environmental damage by encouraging sustainable thinking and events including their zero tolerance to single-use plastic at events. I was delighted to discover their carbon off-setting initiative that they do through the charity Temwa for any unavoidable travel. 

What insights have you gained in marketing and events?
In terms of social media marketing, I’ve learned about the four social platforms Mocean use (LinkedIn, Facebook, Instagram and Twitter) and how to make effective posts, what media / content gets the best engagement rates and how to source stock photos. I was also introduced to ‘know, like, trust’, the idea that through social media potential clients can get to know your business. The more authentic and human you are (e.g. ‘behind the scenes’ content), the more they’ll like and therefore trust your business and want to work with you in the future. I also learned about their Customer relationship management (CRM) platform ‘Hubspot’ and wrote my own template outreach email to new and potential clients. I learned about getting the right balance between being informative about their services whilst also maintaining Mocean’s tone of voice and authenticity.

What have you enjoyed the most?
I think my favourite part of this week has been learning about the social media side of marketing because it’s really relevant and it was so interesting to use a social media platform in a business context. It really got me thinking about the connections between marketing and psychology - the effects of posts on people’s thought processes. It was incredible to think about how one post can have so much thought behind it. I also loved the focus on ‘Plan-It First’- it’s so relevant and it’s amazing to see a company putting so much effort into creating more sustainable events.

Thanks for having me Mocean!