Mocean is a multi-award winning employee engagement and internal comms agency based in Bristol & London
We are delighted to launch our new marketing campaign: #DoSomethingToday
We appreciate that this isn't the usual approach when a leading events company launches a marketing campaign but we're just too concerned about the impact that humans are having on the planet to stand by and do nothing. So we decided to divert our marketing budget and use it to be a force for change by promoting small, easily achievable tasks that will help make the planet a little bit better, one act at a time.
We believe that these small acts can have an enormous effect over a period of time. It's based on the Japanese Kaisen Theory of continual improvement and we want to get as many people as possible on board. And if you're sceptical about the impact that these small actions can have - with over 7.5 billion people living on earth, just imagine if everyone did one thing, every day. So, what will you do today?
What's the problem anyway? Humans are having a devastating impact on the planet and there are all of kinds issues that need addressing before it’s too late. Take the palm oil issue, deforestation or the pollution being generated every day across the world. And, of course, there is the single use plastics that are ending up in the ocean and choking our seas life. Put simply, the search for global profits has had a devastating effect on the planet. It’s time to act before it’s too late and you can do your bit by changing your behaviours. As a company that believes all organisations should have a positive social and environmental impact, it’s time we asked you to join us in doing something positive to help save our delicate environment.
It is our hope that by promoting these acts of kindness towards the environment (however small they may be), we inspire you to do the same. If you are interested in collaborating with us on our #DoSomethingToday venture, please get in touch to see how we can help each other.